In terms of design approach, SAP SPECTRUM – unlike most IT and business magazines – hones in on the content-related meta-level: instead of typical imagery from the IT world, its conceptual as well as design focus offers a surprisingly new perspective on each topic (from software solutions to business strategy). A large share of specifically created image content – implemented through emotionally charged photographs, compositions, illustrations and typographic design – characterises the independent overall look. In the spirit of sustainability, the magazine is made of ecologically friendly paper using FSC-certified, carbon-neutral printing.
SAP AG, Walldorf
grasundsterne Werbeagentur und Corporate Publishing GmbH, Munich