The Saturn Shop Clock is a smartphone clock widget. It was created to demonstrate that the tech retailer offers highly competitive deals around the clock. The mobile app displays all deals that match the current time. Thus, at 09:35, it shows a TV for 935 euros, and a camera for 1,617 euros at 16:17. The tool is intuitive to understand and offers high consumer benefit according to the idea that every time the user checks the time, an opportunity to save money is provided. In addition, the brand is thus presented up to 150 times a day on customer smartphones.