Red Dot Design Award
Print Campaign

Save the Children

Save the Children | Red Dot Design Award

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The Internet offers amazing and nearly limitless educational opportunities for everyone, especially kids. But there are also many risks, and kids in particular can easily become victims of cyberpredators. This print campaign aims to raise awareness of this problem by showing children fully immersed in their computer or smartphone, while a handshaped pointer (presumably the person on the other side) touches them inappropriately. By showing what could potentially happen to any child who is online and unsupervised, adults are informed of the risks and know to protect children from cyber-predators.

Red Dot Design Award

[Red Dot: Junior Award]
Credits
  • Supervising Professor:
    Frank Anselmo
  • Design:
    Jeein Lee, New York Eunkyung Kim, New York
  • University:
    School of Visual Arts, New York
  • Client:
    Save the Children, Fairfield, Connecticut
Save the Children | Red Dot Design Award
Save the Children | Red Dot Design Award
Save the Children | Red Dot Design Award