Schlossgut Lüll is a winery in Rheinhessen, Germany. Passing down the business from one generation to the next, the sales strategy has changed from bulk-wine sales to estate bottling and marketing of their own product. Through this change, a new design was developed, representing the winery’s new direction. The striking logo not only visualises a wine bottle, but also the “Lüll” brand name. A matching wine label was created using the same visual elements. The remaining corporate design is based on the five black stripes of the brand name and opens up a new “world” of design.