The goal of the Innovation Platform is to catch the interest of a heterogeneous target group for demanding topics, such as specialty glass and glass-ceramics innovations. It also aims to motivate users to actively engage with these topics and seeks to interact with the client. The platform features more than 170 exciting, target-group-relevant stories in four languages (German, English, Chinese and Japanese). Special emphasis is placed on telling each story in an emotional and individual way. Stunning photos are used as part of the navigation, guiding users visually and intuitively. A logical taxonomy with topics and tags makes it easy to access relevant content.