Corporate Sound Concept

Schüco Corporate Sound

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The aim of the acoustic identity for Schüco, a leading supplier of high-quality window, door and facade systems, was a sound that is derived from the core of the brand. It was developed using instruments made from the company’s products, such as the “Schüco Phon”, a melodic instrument resembling a vibraphone made from five aluminium profiles cut precisely to the required notes, and a percussion instrument produced from PVC-U insulating bars. This has produced a rhythmically pronounced motif of five notes that unmistakeably sounds like Schüco.

Credits
  • Brand Strategy:
    Josefine Kramann
  • Client:
    Schüco International KG, Bielefeld, Germany
  • Design:
    Peter Schmidt Group, Hamburg, Germany
  • Creative Direction:
    Timo Blunck, Stephanie Zanatta, Blut GmbH – Conceptual Audio Design, Hamburg, Germany
  • Executive Director:
    Mechthild Bertram
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