Scoops is an American chain of ice cream shops, at present in Germany at two locations in Aachen. The company offers a special range of unconventional und natural ice cream creations. The rounded shape of the wordmark reflects the link to ice cream: a clear but playful arrangement of the single letters alludes to the form of the ice cream scoops. The bright colours represent the various flavours, while the whole corporate design is emotionally appealing and encourages the desire to buy. Pictograms show the product range and appear on the price board – in the shop windows and on different media such as ice cream cards, postcards and the website.