The message of the print campaign is accessible at first glance. While one speech bubble is empty, the other contains the floor plan of an apartment. Instead of empty promises, the customers are sold apartments. This simple and, at the same time, powerful juxtaposition highlights what makes a trusted developer in times of a Russian real estate market characterised by unreliable business practices. The customers get what they really need.
Roman Antonov, Kirill Klippenstein, Marat Arutyunov