Corporate Identity

SENSE

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The logo for China’s leading store for Buddhist statues and works of art symbolises the Far Eastern way of thinking. It embodies the number “three” in an emblematic way, a figure so important in Asian philosophy. Although the three cloud-covered hills are hardly recognisable, they nevertheless evince a strong presence. The English designation SENSE enables the logo to be used internationally and stresses the focus on intuition. It conveys the essence of the products on offer, which are based on wisdom, faith and spiritual metaphysics.

Credits
  • Client:
    Sense Trading Co., Ltd., Beijing
  • Design:
    Dongdao Creative Branding Group