Specifically designed for the Japanese market, this product is smaller than many other toothbrushes. Three head sizes have been developed based on research with Japanese consumers. Thanks to an optimised bristle configuration and tapered bristles, the toothbrush allows to gently clean teeth and gums. Moreover, the tapered head shape gives easy access to hard-to-reach areas like the back of the molars. The anti-slip features on the handle ensure a good grip.
Statement by the Jury
In terms of usability and ergonomics, the no-frills design of Sensodyne Japan is very well adapted to the demands of the Japanese market.
GlaxoSmithKline, Weybridge, Surrey, United Kingdom
DCA Design International, Warwick, Warwickshire, United Kingdom