Corporate Identity

Seoul Museum

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The logo design for the Seoul Museum was inspired by its spatial characteristics. Taking the architecture of the museum’s building as a starting point, eleven squares were initially designed. Based on this, the logo was developed as the result of designing various forms by connecting the corners of each square. Through its abstraction, the logo merges with the museum’s name placed below it, forming a distinctive and coherent corporate design.

Credits
  • Client:
    Seoul Museum, Seoul
  • Design:
    d note, Seoul
  • creative direction:
    Lee Joong Koo
  • art direction:
    Yu Hee Jung
  • graphic design:
    Seo Ji Yeon