Food Packaging

Sesamis Bars

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F CHOICE was founded with the aim of promoting the traditional pasteli, or sesamis, for the ancient Greeks, a sesame-and-honey bar with a history spanning twenty-five centuries. Honey is the sole sweetener used in the production, while many of the unhulled sesame seeds contained in the bars have been ground, so that their valuable nutrients can be easily absorbed. The attention-grabbing packaging design emphasises the product promise of being a quick source of energy for athletes. The key visuals are animal illustrations, which in combination with colour coding support the product selection.

  • Design:
    k2design, Athens
  • Creative Direction:
    Menelaos Kouroudis
  • Client:
    F CHOICE, Acharnes