City Light Poster

Sexplosion

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Inspired by fireworks, this vibrant city light poster illustrates with a stylish sense of exaggeration the benefits of Ars Vivendi love toys. Using a spectacular visual language, the poster illustrates how lovely it is to literally explode with pleasure – a striking message which becomes clear in context of the company logo and product name. The designers succeed in creating an advertisement which is humorous but not sexist.

Credits
  • Client:
    Ars Vivendi AG, Engen-Welschingen
  • Design:
    Ogilvy & Mather Advertising GmbH, Düsseldorf
  • creative direction:
    Rob Bruenig
  • art direction:
    Martin Nigl
  • text:
    Tobias Schelo