Corporate Design

SFHI = FISH

Back

The unconventional corporate design of SFH Images puts the four letters of the company’s name in a new order and creates the surprising logo. Thus, a fish becomes the key visual element of the logo of the film and photo studio based near Lake Constance. This humorous design approach is consistently applied to various printed communication media, including offers and invoice forms, and is complemented by cheeky statements such as “A fresh fish is always worth its money”. Coloured envelopes underline this friendly corporate identity.

Credits
  • Client:
    SFH Images, Bregenz
  • Design:
    Haselwanter Grafik und Design, Dornbirn
  • head of marketing:
    Andreas Haselwanter
  • art direction/graphic design:
    Andreas Haselwanter
  • printing:
    Jochum Druck