Red Dot Design Award

Sha-Fu_Food Culture Sharing Service Within Airbnb's Kitchen

Sha-Fu_Food Culture Sharing Service Within Airbnb's Kitchen | Red Dot Design Award

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Sha-fu takes the exploration of new or foreign cuisine to another level by encouraging recipes and food knowledge to be shared via a virtual kitchen setting. Using a refrigerator screen device in Airbnb’s kitchen as a connecting hub, recipes and food knowledge is easily shared between hosts and guests, who communicate through a smartphone or a personal device. This allows anyone to experience food from other cultures in an authentic manner. After guests and hosts are paired, hosts may proceed to introduce the guests to local cuisines and unique local ingredients that go into the dishes. The guests will be able to follow information about ingredients, tools and recipes that are pre-recorded by the host, as well as a guide as to where they can purchase the ingredients. On the guest’s interface, they can also manage and access the recipe, ingredients list and shopping list. To make it easier to share cooking information, recipes are accompanied by infographics to bridge linguistic differences. The infographics are divided into ingredients, tools and cooking method so that they can be grasped intuitively. The ingredients are represented by icons, kitchen tools are differentiated with lines, actions are communicated with motion graphics, and the cooking steps are characterised via patterns. Lastly, the national origin of the food is easily recognisable via a flag icon located above the recipe. To facilitate the cooking process, the service provides information about ingredients and adjusts the amount of ingredients needed according to the serving size. The user is then guided through the recipe step by step. To add convenience to the process, a cooking timer can be linked up to the kitchen appliances.

Red Dot Design Award

Credits
  • Design:
    Jang Eunah, South Korea
Sha-Fu_Food Culture Sharing Service Within Airbnb's Kitchen | Red Dot Design Award
Sha-Fu_Food Culture Sharing Service Within Airbnb's Kitchen | Red Dot Design Award
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