Hotel and Restaurants Branding

Shangri-La

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On the occasion of their first European hotel opening in Paris, the Shangri-La Group had a new visual identity developed. The resulting design aesthetically associates the hotel group’s Chinese origin with the originalarchitecture of the Roland Bonaparte mansion. A harmoniously balanced colour concept with playful illustrations marks the different areas of the hotel, such as restaurants, bars and meeting rooms. The result is a self-contained identity inspired by the Belle Époque.

Credits
  • Client:
    Shangri-La Hotel Paris
  • Design:
    CB’a France, Brand Vision & Design Solutions, Paris
  • creative direction:
    Pierre Rhodes