Brand Identity

Sharp LED Lighting


In developing the brand name and visual identity for the market entry of Sharp’s LED Lighting division, the global brand design was expanded to incorporate a new premium aspect. Since the manufacturer’s brand identity is primarily aligned with consumer marketing, the main task was to develop a design that meets the aesthetic expectations of architects and light designers alike, without losing the global corporate identity. The solution was a clean, geometric representation of light following a graphical principle that employs clarity and precision to distinguish Sharp products from the competition.

  • Client:
    Sharp Electronics Europe Ltd., Hamburg
  • Design:
    EIGA Design, Hamburg
  • Creative Direction:
    Elisabeth Plass, Henning Otto
  • Graphic Design:
    Marco Müller, Karol Gadzala