Red Dot Design Award
Brand Identity

Sharp LED Lighting

Sharp LED Lighting | Red Dot Design Award

Back Download

In developing the brand name and visual identity for the market entry of Sharp’s LED Lighting division, the global brand design was expanded to incorporate a new premium aspect. Since the manufacturer’s brand identity is primarily aligned with consumer marketing, the main task was to develop a design that meets the aesthetic expectations of architects and light designers alike, without losing the global corporate identity. The solution was a clean, geometric representation of light following a graphical principle that employs clarity and precision to distinguish Sharp products from the competition.

Red Dot Design Award

  • Client:
    Sharp Electronics Europe Ltd., Hamburg
  • Design:
    EIGA Design, Hamburg
  • Creative Direction:
    Elisabeth Plass, Henning Otto
  • Graphic Design:
    Marco Müller, Karol Gadzala
Sharp LED Lighting | Red Dot Design Award