Red Dot Design Award
Cosmetics Packaging

Shinsaenghwal

Shinsaenghwal | Red Dot Design Award

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This packaging was designed for the beauty and fragrance products of the retail brand Shinsaenghwal. Mainly based on natural ingredients such as essential and Spanish oils, the cosmetics reflect the notion of naturalness through a stony texture on the package. The typographic system standardises each label and emphasises the main ingredients of the product. The company logo maintains its position at the top right of the front side, further augmenting the sense of consistency and stability within the graphic system.

Red Dot Design Award

Shinsaenghwal | Red Dot Design Award