To distinguish itself from other online retailers and to offer customers added value through its mobile services, Shinsegae Department Store provides its customers with a personalised shopping experience that is based on their individual preferences. The app shows a curated selection of products – without a lot of text, but with ample space and high-quality images that underline the exclusiveness of each piece. The layout is kept simple and light with a black and white colour scheme corresponding to the store’s modern and sophisticated image.
Shinsegae Department Store, Seoul, South Korea
PlusX, Seoul, South Korea
Jeonghyuk Won, Mira Jeong
User Experience Design:
Youjin Jeon, Jeongho Kim, Jihye Won, Soyeon Han
User Interface Design:
Bongho Choi, Jaehoon Lee, Kiwon Jang, Chulhee Kim, Jihye Lee