Food Packaging

Shiny Woods

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This packaging concept provides nuts in twist-off jars, thus keeping them fresh for a long time. The label design conveys a clear connection to the natural origin of the nuts and has selected animal motifs to appeal to the emotions of customers. There are four kinds of small forest animals on the labels: squirrels, insects, caterpillars and birds. Each features a glued-on, three-dimensional eye, in which the eyeball can vividly move. This arouses the customer’s interest and enables playful interaction with the packaging. All key visuals feature a strong colour contrast.

Credits
  • Client:
    Hangzhou Dongyun Advertising Design Co., Ltd., Hangzhou, China
  • Design:
    Hangzhou Dongyun Advertising Design Co., Ltd., Hangzhou, China