SieMatic Aluminium Interioir Accessoires

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With its interioir accessoires made of aluminium, the manufacturer SieMatic offers an innovative functional interior design system with a special aesthetic. This ad campaign visualises its application with the idea that each person has a very individual sense of order. The ad features different characters, including a manager, a cook and an artist; it shows how they sort and store pots, plates and cutlery alongside other objects of personal value. That the interior design system can fulfil any wish is thus depicted in a series of images that promotes the claim by hinting at a trajectory spanning from chaos to order, and from pure function to emotion.

  • Client:
    Siematic Möbelwerke GmbH & Co. KG, Löhne
  • Design:
    Marius Fahrner Design, Hamburg
  • Creative Direction/ Graphic Design:
    Marius Fahrner
  • Text:
    Evelyn Froh
  • Styling:
    Carline van Oel
  • Photography:
    Brechenmacher & Baumann