Interactive Installations

Siemens Home Appliances Trade Fair Stand IFA 2012

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This trade fair stand at the IFA 2012 presented the topic of “integrated system intelligence” in a series of interactive installations. Oversized show frames staged one product each while the front of each frame served as an animated shop window to show off the product features. The “warmth” show frame, for example, revealed an amusing ballet of pots and pans that glided across the induction surfaces as if moved by magic. The interactive backside of the frames invited visitors to learn about the advantages of Siemens’ system intelligence.

Credits
  • Client:
    Siemens-Electrogeräte GmbH, Munich
  • Design:
    KMS BLACKSPACE, Munich
  • creative direction:
    Nina Wiemer
  • graphic design:
    Cindy dos Santos
  • strategic planning:
    Christoph Rohrer (Managing Partner)
  • project management:
    Christine Reitschuster
  • customer advisory service:
    Alrun Merkl
  • motion design:
    Börries Müller-Büsching, Gabriel Weiss