Beverage Packaging

SILVA

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Silva is a 40-year-old Transylvanian beer brand and one of the most iconic local brands in Romania. Under a new strategic plan that positioned Silva as an authentic Romanian, craft-quality beer, the brand’s packaging was redesigned, comprising the improved Premium Blonde Lager and the Strong Dark Lager, as well as the new, crea- tively blended Romanian Pale Ale. The fresh packaging design conveys the Transylvanian spirit of the brand identity under a stylistic treatment of craftsmanship. Illustrations on the label present the local landscape along with beer ingredients like hop cones.

Credits
  • Client:
    Heineken Romania, Bucharest, Romania
  • Design:
    Brandient, Bucharest, Romania
  • Design Direction:
    Ciprian Badalan
  • Graphic Design:
    Ciprian Badalan, Adrian Stanculet