Simple not bland – adopting a simple approach goes beyond the purely visual. It requires a mindset that focuses on the core of a brand and expresses a brand’s true essence. Tandem Design’s self-promotion campaign was developed to express a clear understanding of the brand’s objectives and opportunities. The promotional piece used a typographic approach with bold cut-out elements that transform the headline from a plain white to a visually appealing expression. The mailer is also a poster that reveals the message “Simple not bland”, reflecting the agency’s design philosophy.