Commercial

Sisley Phyto-Touche

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This commercial was created for the release of the new sun glow powder range Phyto-Touche by the cosmetics company Sisley Paris. The goal was to reveal the product and the sensory and customisable sun-kissed look it offers. For this, the product was staged in a real environment and on a set using exclusively real lighting effects and colourful elements. This effectively magnified its “wave” design, comprising two golden beige shades for the sun effect and a blush shade to add freshness. The video was released on the brand’s website and across social media, as well as through in-store displays.

Credits
  • Art Direction:
    Sylvain Borgarino, Paris, France
  • Client:
    Sisley Paris, France
  • Design:
    Sylvain Borgarino, Paris, France
  • Creative Direction:
    Les Poupées Russes, Paris, France
  • Set Design:
    Eva Medin
  • Film Direction:
    Léonard Héliot
  • Film Production:
    Alatack, Paris, France
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