Brand Identity


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At the end of 2015, Skansen, an openair museum in the centre of Stockholm, launched its new brand platform and visual identity. The traditional Swedish collection represents the past and the present, fantasy and facts, animals and culture, traditions and trends. The brand design consists of a logo, a brand pattern, typography, a colour palette and imagery, and can be used on everything from Skansen’s own products to clothing, communication materials, tickets, stationery and signs. Its natural colours and picturesque motifs create a harmonious overall impression.

  • Production:
    Sabine Price
  • Design:
    Silver, Stockholm
  • Client:
    Skansen, Stockholm
  • Graphic Design:
    Sofia Frank Öberg, Tobias Rehnvall
  • Creative Direction:
    Jacob Bergström