Laundry Detergent Packaging

Skin-Friendly Laundry Detergent for Baby Clothes

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To illustrate that this detergent can be safely used on baby clothes, these containers were designed in the shape of a cute standing baby. The packaging design conveys intimacy in an appealing way and clearly indicates which product is used for underwear and which for outerwear. A nozzle in the lid allows users to squeeze the container while pouring the detergent, and it can also be used to measure the detergent amount.

Credits
  • Client:
    LG Household & Health Care, Seoul
  • Design:
    LG Household & Health Care Design Center, Seoul
  • creative direction:
    Kim Jong-Il
  • art direction:
    Kim Tae-Cheol
  • product design:
    Park Jin-Won
  • graphic design:
    Lee Byung-Joo