Client: Luxoro S.r.l., Parona (Pavia), Italy
Laundry Detergent Packaging
Skin-Friendly Laundry Detergent for Baby Clothes
To illustrate that this detergent can be safely used on baby clothes, these containers were designed in the shape of a cute standing baby. The packaging design conveys intimacy in an appealing way and clearly indicates which product is used for underwear and which for outerwear. A nozzle in the lid allows users to squeeze the container while pouring the detergent, and it can also be used to measure the detergent amount.
Credits
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Client:LG Household & Health Care, Seoul
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Design:LG Household & Health Care Design Center, Seoul
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creative direction:Kim Jong-Il
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art direction:Kim Tae-Cheol
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product design:Park Jin-Won
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graphic design:Lee Byung-Joo