Red Dot Design Award
Passenger Car


ŠKODA SCALA | Red Dot Design Award

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The ŠKODA SCALA is a spacious hatchback which embodies the motto “smart under­statement”. Defined contours and dynamic elements lend the compact car a highly emotive appearance, complemented by distinctive details like block lettering at the rear, which replaces a logo. The name, which means “stairs” or ­“ladder” in Latin, insinuates that a new stage of development has been attained with this vehicle. Accordingly, the SCALA also features modern connectivity ­solutions, integrating the smartphone on board.

Statement by the Jury

Thanks to its expressive appearance, the ŠKODA SCALA exudes self-confidence in a relaxed way. The interior convinces with user-friendly technology.

Red Dot Design Award