The Wacom company accompanied the launch of its new, handy tablet with illustrated advertising motifs. The motifs apply the benefits of the product to a natural setting. Under the motto #SmallButPowerful, they feature small heroes of the animal kingdom that work efficiently and achieve great things. An ant, a dragonfly, a chameleon and a kingfisher are the protagonists at the heart of the richly contrasting depictions. Their shimmering colours set them apart from the understated backgrounds, directing the gaze of the observer to their strengths.
Wacom Europe GmbH, Düsseldorf, Germany
Beetroot Design Group, Thessaloniki, Greece
By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy