Annual Reports

Smart Progress Lotte Shopping Annual Report 2012

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An unconventional world of colours gives the 2012 annual report of Lotte Shopping a fresh and appealing look. Entitled “Smart Progress”, the report informs the reader how effectively the Korean trading company operates on a global scale. The punched out circles with customers at their centres already indicate on the cover and inside the publication how Lotte Shopping’s generous product portfolio, wide range of retail channels, constantly expanding overseas markets and commitment to the larger society have a positive impact on its customer base.

Credits
  • Client:
    Lotte Shopping Co., Ltd., Seoul
  • Design:
    the third age, Seoul
  • creative direction:
    Gi Hwan Kim
  • graphic design:
    Jung Nam, Yong Chang Kang, Han Na Shin
  • text:
    Kyoung Hwa Park