Digital Campaign

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Juke! offers access to more than 15,000 movies and series. The goal of this campaign was to promote the streaming service’s quantity and quality of entertainment content, alongside generating new subscriptions. For that purpose, visitors of the Saturn online shop were to be surprised with an eye-catching experience: the placeholders of the TV preview screens were turned into ad spaces by showing the latest content of the streaming service. The result of the promotion was that 80 per cent of the customers took the offer of buying a TV plus streaming subscription.

Credits
  • Chief Creative Officer:
    Alexander Schill
  • Executive Creative Direction:
    Matthias Harbeck, Sandra Loibl
  • Art Direction:
    Damian Sturm, Thomas Heckenberger, Thomas Wiegand
  • Design:
    Serviceplan/Plan.Net, Munich
  • Text:
    Sebastian Meyer
  • Client:
    Saturn, Munich
  • Creative Direction:
    Franz Röppischer, Lorenz Langgartner