JUKE! is a new video streaming platform, hosted by the German tech retailer Saturn. To promote this an entertaining brand experience and a totally new media space was created: in the online shop of Saturn the placeholder images were replaced with the Sneak Preview. People looking for a new smart TV got a surprising preview on the latest JUKE! content, on the TV of the visitors’ choice and along with a special combo offer. Using this new media space and individually targeted content JUKE! welcomed hundreds of new customers and became relevant as a smart alternative and serious contender in the online entertainment sector.