Corporate Identity

SNGP Company

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The aim of the SNGP Company is the development and construction of infrastructure for one of Russia’s largest oil-gas-condensate fields. The main challenge of the creative brief was to keep the original shape of the logotype and the corporate colours. The redesign of the logotype’s proportions led to a new design system, while the length of the words in the company’s name – “sever”, “neft” and “gazprom” – created a grid for graphic compositions. The visual identity system is based on compositions that integrate points as well as vertical and horizontal lines, reflecting the company’s activities in an abstract way.

Credits
  • Client:
    OJSC Severneftegazprom, Moscow
  • Design:
    Ermolaev Bureau, Moscow
  • Creative Direction/Graphic Design:
    Vlad Ermolaev
  • Project Management:
    Victoria Ermolaeva