Packaging

Social Café

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Social Café claims to possess the attributes of warmth, relaxation and fun. The design appeals particularly to younger customers who enjoy a cup of coffee while having a chat. In order to target the internet generation, the packaging design adopts the aesthetic of chat windows but uses warm colour shades and thus achieves a friendly image. The packages display illustrations of different situations of everyday life. The box is, among other things, equipped with a rotation mechanism by means of which ever new images are created.

[Red Dot: Junior Award]
Credits
  • Design:
    Yu-Ching Lin, Ya-Chin Kang, Cheng-Yueh Huang, Yu-Tzu Lin, Yen Chen, Yu-Shan Li, Tzu-En Chiu, Asia University
  • Supervising Professor:
    Chiung-Hui Chen
  • University:
    Asia University, Taichung City