Beverage Packaging

Social Geometry

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The design of this packaging for vodka in five different flavours is colourful, lively and eye-catching. The labels of the bottles and the outer packages as well display expressive illustrations. Analogous to the various human characters, they assign certain properties to them: lively, elegant, aspirant, steady or profound. Thus, for example, the round form represents, among others, profundity, strength and passion and thus corresponds with the powerful yet refreshing taste of a mojito.

Credits
  • Design:
    Yi-Jyun Jheng, Asia University
  • University:
    Asia University, Taichung City, Taiwan
  • Supervising Professor:
    Hsiao-Pei Hou