Annual Reports

SONAE Management Report 2010

Back

The new corporate identity of SONAE, the leading distribution company in Portugal, is inspired by the versatility and adaptability of the brand, which is also reflected in the 2010 annual report. The organic plastic shape on the cover conveys the strategy of international expansion. The metaphor of the circle serves as a foundation for the entire graphic expression of the brand. It is continued on the inside of the report to achieve coherence and to maintain the idea of innovation and quality standards.

Credits
  • Client:
    SONAE, Maia
  • Design:
    Ivity Brand Corp, Lisbon
  • creative direction:
    Cesária Martins
  • graphic design:
    Pedro Pires
  • strategic planning:
    Ana Teresa Fernandes