Fresh, clear and colourful is the new corporate design of Germany’s oldest manufacturer of ecological detergents and cleaning agents. The main identifying feature is the dynamic graphic symbol, the colours of which constantly change within the product line. The form of the Sonett logo is a visual representation of the washing and cleaning process. Shape and colour, together with a clear, easy-to-read typography create a high recognition value on the international market and set the brand apart from the competition. The word mark and logo are effectively complemented by the claim “ecologically consistent”.