Red Dot Design Award
Packaging

Song – Mountain Tea

Song – Mountain Tea | Red Dot Design Award

Back Download

This tea packaging has been created for a brand based on culture from the Chinese Song Dynasty. In order to artistically convey the notions of high mountains and the charcoal-baking processing of the tea, three different designs and colours have been selected. They each visualise a different tea concentration, while the images can be connected and combined. The burned mark design of the packaging has been scanned from the real firing mark and then embossed using laser engraving so as to represent the layer upon layer appearance of mountains. At the same time, it also reflects the texture of traditional Chinese ink painting.

Red Dot Design Award

Song – Mountain Tea | Red Dot Design Award
Song – Mountain Tea | Red Dot Design Award
Song – Mountain Tea | Red Dot Design Award