Red Dot Design Award
Brand Design

SOS

SOS | Red Dot Design Award

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SOS focuses on the fact that the disposal of any kind of waste is a burden for the environment. Consequently, the brand makes new use of discarded pieces of paper. An expression of urgency is achieved by integrating a figure from Edvard Munch’s famous picture “The Scream” into the logo. In contrast, the elaborate collages of paper scraps communicate a notion of hope, indicating that beauty can be found in any kind of material – even if it has already fulfilled its purpose a number of times.

Red Dot Design Award

[Red Dot: Junior Award]
Credits
  • University:
    Ling Tung University, Taichung City, Taiwan
  • Design:
    Hung-Lin Su Shin-Yu Chiou Wei Chen Yi-Ru Chen Ting-Hsiang Hung Po-Hsiang Huang Ling Tung University
SOS | Red Dot Design Award