SOS focuses on the fact that the disposal of any kind of waste is a burden for the environment. Consequently, the brand makes new use of discarded pieces of paper. An expression of urgency is achieved by integrating a figure from Edvard Munch’s famous picture “The Scream” into the logo. In contrast, the elaborate collages of paper scraps communicate a notion of hope, indicating that beauty can be found in any kind of material – even if it has already fulfilled its purpose a number of times.
[Red Dot: Junior Award]
Ling Tung University, Taichung City, Taiwan
Ling Tung University