Orientation System


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Inspired by the pre-existing logotype of the Soulmade hotel brand, a modular signage system has been developed, including a typeface and icons that form a strong link to the logo’s appearance. The round and harmonious style of the signet literally flows across the entire parking garage, with lines on the walls and the floor, guiding visitors all the way from the entrance of the garage to the door of the hotel.

  • Creative Direction:
    David Benedek
  • Design:
    Benedek & Co., Munich
  • Art Direction:
    David Benedek, Caroline Villis
  • Client:
    Soulmade by Derag Livinghotels, Derag Livinghotels AG + Co. KG, Munich
  • Graphic Design:
    David Benedek, Caroline Villis, Florian Rainer