Visual Identity

Sovilj Joaillerie

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The visual identity of the jewellery manufacturer Sovilj Joaillerie is inspired by the timeless style of Art Deco. The graphic pattern of filigree lines and rich black-and-white contrasts appears elegant and mysterious. Particularly convincing is its successful integration into a glossy fabric. Textile jewellery bags as well as advertising materials form a unified, eye-catching and recognisable system. The elegant logotype and the reduced typography harmoniously counterbalance the distinctive graphic pattern.

Credits
  • Client:
    Nenad Sovilj, Zagreb
  • Design:
    kor inekdizajn, Zagreb
  • art direction:
    Marko Kor inek
  • design team:
    Marko Kor inek, Ana Petak