Speel je toekomst Play your future


In 2012, Aegon introduced the online platform to give its users and clients a playful insight into their future and how certain life events may affect it. Based on advanced calculation algorithms, it is possible to literally foresee the future, provide a reliable projection of the user’s financial life path and to alter it in a playful manner by changing parameters. The main goal of the campaign was to contribute to Aegon’s brand recognition by promoting Aegon as a provider of life insurance and investment products who makes people financially aware. Only a few simple questions and personal details, including age, family status and living and leisure expenses, need to be answered and provided by users to get a fully informed overview of their financial future. Featuring a striking interface design with a subtle and uniform colour scheme, the entire user guidance is fully animated using JavaScript to offer an engaging experience across all platforms. In addition, a set of custom illustrations was created to portray transportation, housing and leisure.

  • Client:
  • Design:
  • concept:
    THEY Momkai
  • calculations:
  • character animation:
    Comic House
  • game design:

Statement by the Jury

The platform simulates the lives of customers, who want to take control of their future financial situation, via a simple application that calculates the data and outputs an easy-to-understand projection. An otherwise rather dull topic is thus illustrated in an approach that makes it fun for users to interact with.