Logo Series

Sphinx

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Sphinx is a new community hub for debates and visions in Maastricht. So as to illustrate that at Sphinx the word takes centre stage, an astonishingly changeable logo was developed. Each manifestation of the logo appears new, as the five letters of the word Sphinx dance around the virtual central “x”, taking ever-new positions. For better orientation, a red “s” always marks the beginning of the name. The unpredictability of this logo symbolises the diversity of the community centre in a stunningly simple way.

Credits
  • Client:
    Sphinx, Maastricht
  • Design:
    Zuiderlicht, Maastricht
  • creative direction:
    Bert van der Veur
  • graphic design:
    Tom van Enckevort
  • strategic planning:
    Martijn Kagenaar