The annual report of ALSO, a Europe-wide distributor of information technology, telecommunication and consumer electronics, provides a surprising 3D effect: shareholders receive a box containing a virtual reality headset and a small poster. An app explains the complex business model through a short animated film. 360 degree videos show partners, customers and staff. The latest key performance indicators are presented in augmented reality. In its entirety, the 2016 ALSO Annual Report highlights the role of the company as a solution aggregator for the ITC industry.