Spürbar Volkswagen – Volkswagen Classic Kalender 2012

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The “Volkswagen Classic” calendar deals with the maintenance and preservation of old Volkswagen cars. So as to generate awareness of the brand and its service, the calendar shows that design, first and foremost, makes vehicles worthy of preservation. However, the images merely hint at the vehicles’ characteristic lines and shapes; instead, they make use of high-quality paper with the greatest possible embossing. Thus, observers can run a hand over the individual pages and obtain a haptic experience of the contours characteristic for a classic Volkswagen.

  • Client:
    Volkswagen AG, Wolfsburg
  • Design:
    Grabarz & Partner Werbeagentur GmbH, Hamburg
  • creative direction:
    Roman-Geoffrey Lukowski
  • art direction:
    Eva Straßburger
  • graphic design:
    Emir Haveric
  • text:
    Beisner Druck