The website for Staatsballet Berlin (Berlin State Ballet) combines strong emotionality and high usability. The full screen display and the compact content information on the home screen immediately arouse the user‘s interest. Its clear and modern structure, in combination with several photographs, appeals to ballet connoisseurs as well as the lay person, and the reduced menu bar allows for easy navigation. The calendar added to the homepage makes it easy to search for upcoming events. The website features a fluid, responsive design, which makes it also suitable for tablet PCs.