Brand Design

Städel Museum – Reopening 2012

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With changes in the Städel Museum’s positioning in order to reach a broader audience, the visual identity was redefined. The museum now presents itself as comprehensive brand. Its distinctive logo, a big “S”, is the key element of the design and clearly identifies the museum in the upper left-hand corner in all forms of x media. The signet provides a solid basis for a flexible corporate design, which allows for discreet internal communication as well as a bold, attention-grabbing communication for exhibitions. The foundation for the flexible, cross-media design is the versatile typeface “Freight”.

  • Client:
    Städel Museum, Frankfurt/Main
  • Design:
    Peter Schmidt Group, Frankfurt/Main