Stage 12 is a modern city hotel which opened on the site of a former theatre in the centre of Innsbruck. Its corporate identity aims to communicate both visually and verbally the hotel’s special location on a main shopping street as well as its international flair. In association to an urban stage, the name and logo visualise fresh charm and an elegant character. This core idea is reflected in all printed media and advertising materials, with an internationally oriented design language marked by stylish illustrations and eye-catching colour combinations. The design and the written messages convey a feeling of contemporary authenticity.