State of Emergency – SWM Annual Report 2013

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The annual report for Städtische Werke Magdeburg (SWM) with the title “State of Emergency” deals with the city’s struggle against the flooding in 2013. A captivating report was produced that successfully combines the challenges for and concerns of Magdeburg’s citizens with the spirit of SWM. Enclosed in a sandbag, the annual report instantly piques readers’ curiosity as to its content. A neon-red water level line leads readers through a flood of experiences, described through photojournalism, Facebook posts and interviews, presenting SWM as a committed and dependable utility company.

  • Client:
    SWM – Städtische Werke Magdeburg GmbH & Co. KG, Magdeburg
  • Design:
    wirDesign communications AG, Braunschweig
  • Creative Direction:
    Brigida Kempf
  • Art Direction:
    Frederik Wilken
  • Graphic Design:
    Antje Kaiser
  • Account Management:
    Elke Lüders
  • Production:
    Annette Bartsch